How Courrèges Redefines the Fashion Campaign

When you think "fashion lookbook," you probably picture perfectly lit studio shots, right? Well, Courrèges, under the creative direction of Nicolas Di Felice, is here to shake things up. This iconic French brand, known for its futuristic and minimalist aesthetic, is now leaning into something incredibly relatable and, dare I say, real: mirror selfies.

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This approach makes the clothes feel accessible, lived-in, and inherently modern. It's about how people actually wear and experience fashion, not just how it looks under studio lights. It’s a genius way to blend high fashion with everyday authenticity.

From Instagram

From Instagram

From Instagram

From Instagram

From Instagram

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