Image originally featured in Vogue’s article on football-inspired street style. Photo by Phil Oh.
Where streetwear meets the stadium
Football isn’t just the world’s most-watched sport — in 2025, it’s shaping the runway, the sidewalk, and the subcultures in between. From retro kits to high-end collabs, these five football clubs are redefining how we think about fashion, identity, and global culture.
Whether you're here for the drip or the deeper cultural shifts, this one's for you.
And this isn’t just opinion — major fashion houses are tuning in too. As Vogue recently pointed out, Chanel’s Métiers d’Art show in Manchester embraced football aesthetics with branded merchandise and clever timing around a Manchester United vs. Chelsea match. Designers like Koché, Martine Rose, and Wales Bonner are also tapping into the jersey movement, solidifying football as a mainstay in street style. (Source)
How Manchester United's Vintage Kits Dominate Football Streetwear in 2025
Manchester United’s iconic red kits, rich history, and global fanbase make them a streetwear staple. Vintage jerseys from the '90s are being reworked, flipped, and styled in new-gen ways, especially by creators on Depop, Instagram, and TikTok.
The club’s aesthetic blends well with post-punk and underground fashion movements, bringing a gritty yet nostalgic energy to modern fits.
Paris Saint-Germain: Where High Fashion Meets the Pitch
PSG continues to lead the luxury x sport wave. From Jordan to Dior, their tunnel walks have become catwalks, and with Mbappé front and center, the club feels as much a fashion label as it does a football team.
The blending of high fashion with athleticwear has turned PSG into a reference point for anyone experimenting with luxe streetwear.
Ajax: The Minimalist Cult Favorite
With their clean kit design and powerful storytelling — like the unforgettable Bob Marley tribute kit — Ajax holds a special place among indie designers and fans of subtle, emotional pieces.
Their quiet power resonates with minimalists who appreciate form, function, and narrative in equal measure.
AC Milan: Italian Heritage x High-End Street
AC Milan is deeply tied to the fashion history of its city. The red-and-black combo is iconic, and the club’s visual legacy feels almost editorial in itself.
Modern designers are now embracing this visual language to create bold, cinematic, and often avant-garde looks.
Marseille: Raw City Energy Meets Sportswear
There’s an undeniable realness to Marseille. The club is entrenched in French hip-hop culture, with a rough-edged authenticity that bleeds into its fashion influence.
Streetwear brands in France have long looked to Marseille for that blend of struggle, pride, and resilience. It’s less curated — more lived in.
Which football club has the most fashion influence in 2025?
Paris Saint-Germain leads the way with high-profile collaborations and luxury tunnel fits.
Is football fashion popular in streetwear now?
Absolutely. From reworked vintage kits to luxe collabs, football is one of the biggest sources of streetwear inspo right now.
How can I style football kits in a modern way?
Pair them with oversized pants, layered mesh or thermal shirts, statement sneakers, or even as crop tops for an edgier vibe.
