Tumblr SWAG FOREVA

In the early 2010s, the Comme Des Fuckdown cap was a defining accessory for those immersed in Tumblr’s vibrant community of fashion-forward individuals. Popularized by the ASAP Mob during its ascent to prominence, the Comme Des Fuckdown cap became an iconic symbol of streetwear culture.

In 2025, @shaneaveli’s latest venture, @alicehollywoodinc, is collaborating with SSUR to reintroduce the Comme Des Fuckdown cap. The collection will include T-shirts, hoodies, and beanies featuring the iconic phrase, a playful reference to the COMME des GARÇONS brand name. These items will be available for purchase through the Alice Hollywood website starting June 13.

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